Master the Art of Storytelling to Drive Impact, Inspire Action, and Lead with Authenticity

Join us and discover why storytelling is no longer just a “soft skill”, but a core leadership capability in today’s workplace.

This practical webinar will show you how stories can move people to action, build trust, and create lasting impact—far beyond what facts alone can achieve.

You will learn how to:

• Understand why storytelling is a key leadership skill, not just a “soft skill”.
• Learn how to craft and deliver stories that inspire action and build trust.
• Practice using simple frameworks to create memorable, impactful stories for work situations.

Key takeaways:

• Stories move people to action and make your message memorable—far more than facts alone.
• Authentic storytelling builds trust, inspires teams, and helps you lead with real influence.

Webinar facilitator:

Ruth Sanderson, Senior Trainer and Coach, International Institute for Learning (IIL)

Ruth Sanderson guides leaders who are ready to rise, helping them reconnect with their purpose, speak with impact, and lead from a place of clarity and courage. Her approach is rooted in psychology, storytelling, and real human insight, because leadership is personal, not only positional. With over 25 years of experience, Ruth has coached, mentored and trained thousands of leaders through transitions, uncertainty, and managing complex team environments. Her workshops create space for reflection, growth, and powerful breakthroughs. Because when you lead from who you truly are, you unlock the kind of success that sticks.

To claim PDUs on www.pmi.org, follow these steps: 

1. Log in to your PMI account on www.pmi.org and go to your dashboard.
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10. Tick the box to confirm your claim is accurate
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